This Public Service Announcement Memo was created for a Media Writing course. All audio was edited in Audacity.
December 10, 2013
To: Donna Harrington-Lueker
From: Ashley Bourque
Re: American Cancer Society PSA
The American Cancer Society is a nationwide organization that is devoted to eliminating cancer by preventing cancer and saving lives through research, education, and advocacy.
According to the website, it was founded in 1913 by 15 physicians and business leaders in New York City. Its headquarters are in Atlanta GA, but there are 12 geographic divisions and more than 900 local offices nationwide.
The American Cancer Society’s two main events are Relay for Life and Making Strides Against Breast Cancer. Relay for Life started in 1985 and is the American Cancer Society’s signature event. Relay for Life is an overnight fundraising walk to raise money for the American Cancer Society. Making Strides Against Breast Cancer is a three to five-mile walk in which a community unites to honor breast cancer survivors.
The public service announcement audience is not selective to just teens or adults but every age group. The emotional appeal of the PSA is to pull at the heartstrings of the audience but also send the message of hope. The message of the PSA is to get people to understand that even donating one dollar can help to increase the progress to find the cure for cancer.