Predicting the Music Industry’s Future in 2014

For this assignment we had to choose a interesting news story that people were talking about. From that topic we were told to find three different voices to interview and get their own opinion on the news story.

BY ASHLEY BOURQUE
Intro to Media Writing: Fall 2013

Sometimes industries need to look inside themselves before blaming the problem on consumers.

This past month Advertising Week took place in New York City and more than 10 music industry executives were there to discuss on the music business struggles and what the upcoming year has in store for the industry.

Marcie Allen, founder/president of MAC Presents, a sponsorship company for artists predicted that music sponsorship will pay labels and artists more than music streaming sites all together. Ash Pournouri, Owner & Founder of At Night Management, who manages Avicii, predicts the digital era of streaming music will keep developing.

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Many consumers of music have their own predictions. “Too many people in the industry are focused on the fame and money aspect of it,” Marco Urbani, a sophomore at Salve Regina University and Metallica fan stated.            “The only way the industry can improve is if people start focusing on the music itself.”

According to Urbani the industry is only going to get worse in the years to come. He believes that technology will continue to make a significant impact on music stating, “all the sounds will be created electronically so there will be no authenticity to the music.”

Sponsorships are key to keeping the industry afloat. Sponsorships are when companies pay artists to promote their product. “It’s already being used today,” Urbani stated. “That’s how so many artists are getting their music videos produced, through these sponsorships.”

Dawn Emsellem, a research and instruction librarian believes that it is the music industry’s own fault that they are struggling in the first place stating, “It has been a long time coming for the industry to fail”. She believes that artists are not being imaginative when it comes to their product and should work on locking down a specific sound and run with it.

According to Emsellem, sponsorships could be the one thing to help the industry, but she doesn’t support it. “Sponsorships are like selling out,” Emsellem said. “From a business perspective, yes, it’s a great idea, but I don’t like to see artists selling out.” Although sponsorships could potentially help the industry, Emsellem doesn’t think the music business will change that much from what it is this year, especially when it comes to dealing with illegally downloaded music.

“It’s the music industry’s fault for not dealing with that issue.” Emsellem said. Emsellem thinks that the industry has seen the piracy of music since the beginning of the millennium and has had plenty of time to address it.

Emsellem explained how multiple bands like Nine Inch Nails release their album on the Internet for free, to gain a following before going out on tour, which is how they earn their money. “When it comes down to it, it’s all about loving music,” Emsellem said. “That’s why it happens. It’s not done in a negative way.”

Caitlyn Wolny, a senior Residence Advisor thinks that the music industry is struggling because of platforms like iTunes where you have the option of buying one song for $1.29 compared to before iTunes existed, you could buy an album for $10.99.

According to Wolny, the industry isn’t going to change in the upcoming year either. “Artists are going to make a hit single then stop, make a hit single than stop, just like so many artists did this year.” Wolny stated. Wolny gave the example of Robin Thicke’s “Blurred Lines “which came out in March and stayed at the top of the Billboard Top 100 Charts for consecutive weeks. Thicke then released another single; “Give It 2 U” in July, which only charted as high as 25 and rarely, got radio play.

Wolny believes it isn’t bad because it helps the song become viral. “Everyone shares it with everyone else and eventually some sort of company picks it up and that’s how the artist can make some money off of that song.” Wolny said.

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Annual Study Abroad Fair Returns to Salve

For this assignment we attended an event and interviewed two different voices. We had to make sure that we not only had two difference voices, but also make sure we described what occurred at the event.

 

BY: ASHLEY BOURQUE
Intro to Media Writing: Fall 2013

Salve Regina University hosted its annual Study Abroad Fair this past Wednesday from 3-5pm at Ochre Court, to give their students the opportunity to learn about the benefits of studying abroad and the different programs Salve Regina offers.800px-The_world_flag_2006.svg

Students could go to booths to learn about the different programs or schools abroad that work with Salve Regina.   The booths focus on yearlong, semester long, and short-term summer or winter programs.

Salve Regina either offers an exchange program with a specific college or offers program sponsors like Academic Programs International (API), which offers countries like Poland, Hungary and Italy or International Studies Abroad (ISA) which offers more unexpected countries like South Africa, India and Morocco.

One of the booths featured St. Clare’s University, a liberal arts college in Oxford, England.  St. Clare’s offers Salve Regina students the opportunity to study at their campus over the summer for a short-term program of one month. During this month students would take two, three-credit courses taught by both Salve Regina faculty and St. Clare faculty.

Ines Molinaro, a representative from St. Clare’s said that she felt that studying abroad in the United Kingdom “gives students opportunities to see how different American culture is from British culture” and “allows them to see how others perceive Americans.”

Prospective students could talk to other students who have studied abroad in South Africa, Australia, Scotland, Ireland, France, Spain and England. Salve Regina did its best to place one studying abroad alumni who had went abroad at each of the booths to give prospective students the opportunity to not only talk to each programs representative but also a student who has worked with and experienced all that specific program has to offer.

Alessandra Pulit, a senior who studied abroad in Australia, wanted to share her experience of studying abroad that’s why she stepped in to being a representative at the University of the Sunshine Coast. “They couldn’t get the representative for the school, so I offered to step in so I could share the amazing experience I had there.”

The fair had a very high attendance rate with people coming and going throughout the two-hour period. All the booths had numerous interested students coming to talk with them but the short-term study abroad program to study at St. Clare’s as well as the CIS Abroad booth, which allows students to study in South Africa had the most traffic.

Students who were not able to attend the fair have the opportunity to go to Salve Regina’s Office of International Programs where they have all the programs listed in their office and hold information sessions at 4pm Monday through Friday.